How Important Is Your Company’s Facebook Page and Why Do They Like It?

We have found an interesting infographics on the blog of Lab42, that was created by surveying 1000 social media users.

We highlight a few things from it:

87% of people Like brands on Facebook. 82% of those who liked a brand think that Facebook is a good place to interact with a brand.

The biggest motivators in liking a brand are promotions/discounts (34%) and free giveaways (21%), and 77% of the likers have already saved money by liking.

Two top-mentioned reasons of unliking a brand are: posting too frequently and bad customer experience.

How about you?

And more importantly: How about your fans/customers?


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