We have found an interesting infographics on the blog of Lab42, that was created by surveying 1000 social media users.
We highlight a few things from it:
87% of people Like brands on Facebook. 82% of those who liked a brand think that Facebook is a good place to interact with a brand.
The biggest motivators in liking a brand are promotions/discounts (34%) and free giveaways (21%), and 77% of the likers have already saved money by liking.
Two top-mentioned reasons of unliking a brand are: posting too frequently and bad customer experience.
How about you?
And more importantly: How about your fans/customers?